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Business Development
We develop new competitions, products and sponsorship assets – and bring them to market.
Learn more →Sports Business · Media · Development
80·20
Sports — Sports Business Development & Media
We unlock the media and commercial potential of sport.
Also beyond the major leagues and media rights.
Who we are
Business development.
Efficient and results-driven.
80·20 Sports is a consultancy and media agency specialised in the sports business, focused on sports, competitions and organisations also outside the premium segment. Where smart ideas, innovative concepts and new solutions generate sustainable revenue.
Our core competencies are business development and medialisation: developing new revenue streams, products and sponsorship assets on the one hand – and staging, producing and commercialising sports events on the other. 80·20 Sports is not only a partner for strategy and concept, but also for delivery: from implementation and production through to distribution.
The focus is on the 20 percent of measures that create 80 percent of the impact. No consulting for consulting's sake, but clear priorities, pragmatic execution and measurable impact. Experience and market understanding are the foundation; AI accelerates analysis, concept and delivery. Efficient, cost-conscious and results-driven.
Focus
We concentrate on what genuinely creates impact.
Structure
We bring order to complex topics around rights, media and commercialisation.
Development
We think in sustainable business models, not campaigns.
Impact
In the end it is not the idea that counts, but measurable progress.
Delivery
We don't just advise – we help bring things to market.
Services
What we actually do
Learn more →02
Media Rights Management
We structure and negotiate media rights – or monetise them ourselves via TV, OTT or owned channels.
Learn more →03
TV Production
We develop formats and support delivery. Manual or AI-based. Depending on budget and quality requirements.
Learn more →04
Media Sales
Media rights, sponsorship packages and partnership models: we place them actively in the market and run the negotiations.
Learn more →The Pareto principle
Why
80·20?
More than a hundred years ago, Vilfredo Pareto identified a pattern that still holds in nearly every market: around 20 percent of causes create 80 percent of the effect. In the sports business this ratio is particularly visible – a few rights, partners or products carry the largest share of revenue.
That is exactly where we start. Instead of working on everything at once, we identify the few levers that make a real commercial difference – and concentrate strategy, resources and execution on them. That saves time, protects budgets and delivers visible results faster.
No consulting for consulting's sake. Clear priorities, pragmatic execution, measurable commercial value – that is our understanding of sports business consulting.
0·20
Pareto focus
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Core areas
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Perspectives
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Years of experience
Henry Maximilian Blunck · Founder
Founder
Henry Maximilian Blunck
Two decades of experience from four perspectives of the sports business: federation, sponsor, broadcaster and audience. Behind him and the core team stands a network of specialised experts across the four core areas – activated per project, ready to go.
Business Development
Media Rights Management
TV Production
Media Sales
Experience from working with, among others
Clients & References
Contact
Let's talk.
Whether a concrete mandate, a project enquiry or a first conversation – get in touch directly.
Or simply by email:
start@8020sports.de