Business development in sport
We develop new competitions, products and sponsorship assets for federations, leagues and rights holders – from the first idea all the way into the market.
Unlocking new revenue streams
Many sports, competitions and organisations do not exploit their commercial potential – particularly outside the premium segment. We analyse rights, reach and assets and turn them into viable new revenue streams: from additional competition formats and digital products to new sponsorship models.
Building and selling sponsorship assets
We structure sponsorship packages so that they deliver real value to partners and sustainable revenue to rights holders – from valuing existing assets and designing new rights packages to approaching the right sponsors.
From strategy to delivery
80·20 Sports does not just advise – we help bring things to market. We focus on the 20 percent of measures that create 80 percent of the impact: clear priorities, pragmatic execution and measurable results.